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long tail search terms |
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Long Tail Keywords And How To Find Them: Wordtracker.
Targeting potential customers who are late in the buying cycle with long tail keywords, with Wordtracker - the leading keyword research tool. Seasoned professionals in the arena of online marketing know it's' clever to use keywords that target potential customers who are late" in the buying cycle. So, how do you find out what these keywords are? and why are they so important? In professional terms, what we are talking about here is the concept of targeting so-called long tail keywords. Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
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Long-Tail Keywords: What They Are How to Find Them.
As it turns out, the same thing occurs with keywords that people type into search engines. In fact, the term long tail refers to the tail at the end of a curve. As you can see in the chart above, each individual long-tail keyword has a relatively low search volume especially when compared to head terms.
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What Are Long Tail Keywords and How to Find Them.
Small Business Tips. Wix Partners Blog. Wix Fit Blog. Wix Restaurants Blog. Wix SEO Learning Hub. Use tab to navigate through the menu items. Feb 27, 2021. 10 min read. What Are Long Tail Keywords and How to Find Them. This post was last updated on February 27, 2021. When you create a website, you'll' want to take advantage of SEO to target popular keywords with a higher search volume. Indeed, a bigger volume can mean more impressions and more visitors entering your site and hopefully making a purchase, or sending an inquiry email. Makes sense, right? However do you ever stop and think about what type of traffic youre actually attracting when youre using a broad keyword?
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Long-Tail Keywords: How to Find and Use Them for SEO.
Of course, the length of the search phrase is just a rule of thumb. In reality, long-tail keywords are named this way not because they are long, but because they come from the long tail of the search volume curve.:
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Long Tail Keyword Example Guide BrightEdge.
This has become particularly prevalent with people using voice search more often. People now generally enter queries into Google using the same types of phrasing as they do when they are speaking with a friend. This is called natural language. Using long tail keywords, therefore, makes your content more likely to draw these users into your website and begin the process of the buyers journey. Long tail keywords being comprised of a few words makes them much more specific. This means that both users and site owners generally receive better results. Brands receive traffic that is more closely aligned with their content, which will improve their ability to effectively bring new customers into the sales cycle. Customers also receive content that is more closely aligned with their objective, making them happier. The specificity of long tail keywords also means that there is less competition for each keyword phrase. Brands can better customize their specific keywords for what they provide users. Long tail keyword example. Depending on the topics your site creates content around and how many pages you have, you will want to collect a pretty large relevant list of long tail keywords that you can use throughout your site.
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Back to basics: What does 'long-tail' keyword really mean?
Where it all began. The Long Tail concept first gained notoriety when it was introduced to the masses by Chris Anderson, author of The Long Tail: Why the future of business is selling less of more. Its a common SEO practice to target keyword phrases with more words because theyre typically easier to rank for and bring targeted traffic with specific intentions. Keyword phrases with fewer words generally are more competitive and the intent is splintered. You probably think thats why theyre long-tailed because they have more words in the phrase. Typically phrases that have lower search volume tend to have more words. As a result, this definition became skewed over time, and people began correlating long-tail with the number of words used in the phrase rather than the search volume. Lets look closer at the search demand curve. According to the Search Demand Curve, illustrated below, 70 percent of all searches performed online consist of long-tail keywords. That means popular search terms that most businesses mistakenly focus on, only account for approximately 30 percent of total web searches.
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Long-tail keywords: why they deserve your focus! Yoast.
With the emergence of the internet, possible target audiences became quite large, even if the product is only wanted by a very small percentage of the people. The wideness of the internet makes your niche product profitable and the ranking on long-tail keywords important. Looking for keyphrase suggestions? When youve set a focus keyword in Yoast SEO, you can click on 'Get' related keyphrases and our SEMrush integration will help you find high-performing keyphrases! A long-tail keyword strategy can really help you out when theres a lot of competition in your market. Or a lot of competition for the main keywords you want to rank for. That being said, most companies or blogs can benefit from this strategy as it helps you attract visitors with a very specific search intent. Here, Ill explain what long-tail keywords are and how an understanding of your mission and product can help you set up a long-tail keyword strategy. What are long-tail keywords? Long-tail keywords are more specific and less common than other keywords. They focus more on a niche. The term long-tail keyword comes from the book The Long Tail by Chris Anderson see aside.
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How To Drive Content Marketing Using Long-Tail Keywords Glaze Digital.
These 'head' terms are great for landing pages but there will be millions of other keywords, ready and waiting to drive traffic to your website. These keywords tend to be variations of main keywords, or extended and specific 'long-tail' versions. Whilst long-tail keywords arent as commonly searched for, collectively they make up as much as 70 of all searches. Thats a huge amount. So, whilst head term keyword research is great and all, its the tip of the iceberg. Meanwhile, Google are boosting the prominence of ads for commercial keywords, and search is becoming continually more competitive. Therefore, having a long-tail keyword strategy is one of the hottest tips for modern SEO. Try as you might to rank for cheap laptops, the ads are taking all the clicks! Why long-tail keywords are super-awesome. Long tail keywords have many special qualities.
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Short-Tail vs Long-Tail Keywords - LCN.com.
January 26, 2015 at 3:03: pm. keywordtool.io would be just great for longtail keywords which is believed to rank higher. Another tool to experiment on is http://sg.serpstat.com: - the questions only option might interest you. Shiva Teja says.: July 27, 2015 at 5:08: pm. Hello Barry, its kinda obvious that by using long tail keywords, we get more CTR, less bounce rate etc. But its quiet difficult to create relevant ads for each individual long tail keyword, as their number is huge.
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What Are Long-Tail Keywords How to Find Them? Mangools.
50-250: Group similar terms together. 250: Use as a standalone focus keyword. Lets put that into practice and say youve got these keywords with search volumes.: Blogging tips for beginners 10: Merge with similar phrases like how to start a blog and blogging advice.
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Why You Should Use Long Tail Keywords for SEO - Spiralytics.
However, there will be other relevant phrases that you can target effectively here. These longer tail keywords may have lower search volume but rest assured that search intent will be clearer. Why Makes Long-Tail Keywords Valuable? Long-tail keywords are much easier to rank than short-tail keywords because of the relatively low competition. They also account for 70 of all web searches, so if youre not focusing on them in your strategy, youre missing out on massive opportunities to drive quality traffic. Better conversion rate. Long-tail keywords have better conversion rates because people who use them know more about what they want. For example, when a person searches for kids sneakers online, that person is more likely to purchase immediately as opposed to a person who searches for kids sneakers. Increases the chance of your content being seen. Whenever someone searches for a long-tail keyword, the results of modern Google searches are far more personalized according to their location, age, sex, interests, etc. That means two users entering the same search term may see different results. Long tail keywords can help optimize your website for different categories of searchers because theyre more specific.
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What Are Long-Tail Keywords, Why They Matter and How to Use Them.
Long-tail keywords have several characteristics. They typically consist of 3-5 words, have a low search volume, low level of competition, and a high conversion rate. The search query plumber Houston is the opposite of that. Something that would be a long-tail keyword for plumbing in Houston is cheap plumbers houston sunset boulevard. But local SEO isnt that simple in the US because of the high level of online competition and the general scale. Some neighborhoods will have a lot of searches while others may not get as much. Itd be great if youd specify your question, Will. Diana Mexes says.: May 6, 2020 at 9:01: am. question: do i have to use the same long tail keywords throughout my posts? if yes, is there a keyword density i have to maintain? Andrew Zarudnyi says.: May 6, 2020 at 9:20: am. Glad you asked this, Diana! You dont have to worry about keyword density or anything like that. Just focus on writing really good content for human readers and search engines will appreciate this.
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