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How To Drive Content Marketing Using Long-Tail Keywords Glaze Digital.
By targeting long tail keywords, you can create content meeting an exact demand and know youre going to attract traffic with a specific intent. In this case, an Ultimate Guide to Laptops for Video Editing would be perfect and if you can leverage this intent. They convert better. Research indicates that long tail keywords are 66 percent more profitable than the head keywords. Helping customers who are researching can increase the chances of them purchasing from you. For example, creating an article containing 5 bleeding-edge laptops that are better than MacBook pros would enable you to rank for this long-tail keyword. If you can provide the customer with a great alternative to a MacBook Pro, they are likely to hit the buy button. When someone knows exactly what theyre looking to buy, theyll search for it in a long-tail string. For instance: Cheap Brand Model Colour Location. If you can appear in Google for these types of searches, your visitors are ready to buy, credit cards in-hand. This is why its so important to optimise site-wide, not just the main pages. Using long-tail keywords to produce a content strategy.
Long-Tail Keywords: What They Are How to Use Them WordStream.
Obviously, youre going to draw less traffic with a long-tail keyword than you would with a more common one, but the traffic you do draw will be better: more focused, more committed, and more desirous of your services. The 80/20 rule in long-tail keywords. The phrase long tail is a visual metaphor for the shape of a distribution graph. Say we were to create a graph of web-wide keyword popularity, a few words and phrases Facebook, sex, Justin Bieber would rack up an enormous number of searches. But heres the surprising part: those keyword search terms, the head of the dragon, in reality account for a surprisingly small percentage of all searches, about ten to fifteen percent, depending on how you measure.
Long-Tail Keyword Strategy: Why How to Target Intent for SEO.
If you dont have a long-tail SEO strategy, youre missing out. Its never been easier to research long-tail keyword opportunities, target low-competition keywords with high conversion rates, and use long-tail keywords to boost your content. This guide will show you how to do just that. What Are Long-Tail Keywords? Long-tail keywords are highly targeted search phrases that specifically serve searcher intent. These keywords typically have low search volume, low competition, and high conversion rates. We call these keywords long-tail because if you were to plot your keywords by their search volumes, these would be on the long tail end of the search demand curve, which means few people are searching for these terms each month. However, despite the lack of search volume, long-tail keywords are often easier to rank for and result in higher conversions than seed keywords. This is because long-tail keywords communicate a clear customer need that you can solve - theyre intent-driven. When you understand search intent, you can create content that specifically addresses queries and converts.
Keywords: Head Terms vs. Long-Tail Learn SEO Botify. Facebook icon. Twitter icon. LinkedIn icon. Instagram icon.
This concept was discussed in a book titled The Long Tail by author Chris Anderson. The book focused on the idea in reference to products, rather than keywords, but the principle is the same: if you can generate small quantities of traffic for a lot of very specific keywords, they can collectively drive the same amount of traffic or better than if you focus all your energy on the few high volume, very competitive and most popular keywords that everyone is trying to rank for. In the pet supplies business example, terms like 5 dog leash with harness, bamboo scratching post, best dog toys for anxious puppies and is grain-free cat food healthy for cats? are examples of long-tail keywords that you could target with SEO content e.g, product pages and/or blog content to capture more high-funnel traffic. Why do keywords matter for SEO? Keywords represent the way in which users discover content via organic search.
How can I find long-tail keywords with low SEO difficulty - Keyword Hero Blog.
For informational queries, Wikipedia is often your competitor. However, you should always check out the competition when youre chasing a keyword term. Start with short and mid-tail terms that youre trying to rank for, and see what types of keyword variations are used on the pages that are ranking at the top of the Serps. For example, lets say youre targeting the keyword 'make' money. Investigate the pages that rank well for that keyword and see what keywords its using. We checked out the search results for 'make' money and found this one. Not a long-tail keyword that you probably would have thought of but it has decent search volume. Keyword research tools. Having been in SEO for over a decade I have a few tools that I use for finding long-tail keywords. Moz Keyword Explorer. Put a keyword into Keyword Explorer and you will get information about monthly search volume and Serp features including the featured snippets that are ranking for that search term. The tool is relatively accurate for search volume data. Its nowhere near as accurate as Google Keyword Planner.
Long-tail Keywords: How-To, Strategies, and Tips - Neil Patel.
If you consistently publish in-depth content targeting long-tail keywords, youll see an increase in search traffic, attract paying customers, and grow your brand. So, lets dive in and learn how to use long-tail keywords. What Are Long-tail Keywords? Long-tail keywords are long, specific queries letting search engines know not just what words searchers want to know about but why they want to know them. Long-tail keywords is a keyword. What are the best keywords for digital marketers? is a long-tail keyword example. When you run your keyword research, its easy to gravitate toward the short tail or head keywords. These are the keywords like SEO or keywords, and theyre likely to have a high search volume, attracting the attention of many marketers. Where theres search volume, theres lots of competition. long-tail keywords with slightly less volume tend to be a little easier to rank for. In addition to improving your websites visibility in search results, long-tail keywords can also provide valuable insights into your target audiences search behavior and preferences.
Long Tail Keywords And How To Find Them: Wordtracker.
Targeting potential customers who are late in the buying cycle with long tail keywords, with Wordtracker - the leading keyword research tool. Seasoned professionals in the arena of online marketing know it's' clever to use keywords that target potential customers who are late" in the buying cycle. So, how do you find out what these keywords are? and why are they so important? In professional terms, what we are talking about here is the concept of targeting so-called long tail keywords. Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
Short-Tail vs Long-Tail Keywords - LCN.com.
Although the most valuable traffic i.e: visitors who ultimately become customers is usually more likely to come from long-tail keyword searches, short-tail keywords are still important for driving traffic to your website and raising brand awareness. Let us know your experiences with short-tail vs long-tail keywords. How do you come up with long-tail keywords for your website? Have you had great success with targeting the short-tail instead? Wed love to know! 8 thoughts on Short-Tail vs Long-Tail Keywords. Maria Davies says.: January 9, 2015 at 9:04: am. From my experience long-tail keywords are much easier to rank for and bring much more targeted audience. Would strongly recommend this free tool to get long-tail keywords from Google Autocomplete in bulk http://keywordtool.io.: January 26, 2015 at 3:03: pm. keywordtool.io would be just great for longtail keywords which is believed to rank higher. Another tool to experiment on is http://sg.serpstat.com: - the questions only option might interest you. Shiva Teja says.: July 27, 2015 at 5:08: pm. Hello Barry, its kinda obvious that by using long tail keywords, we get more CTR, less bounce rate etc.
Long-tail Keywords: What They Are and How to Get Search Traffic From Them.
Hopefully, this article will help you fine-tune your SEO strategy and accelerate the growth of search traffic to your website. If you have any further questions, feel free to ping me on Twitter. Monthly traffic 5,729., Linking websites 2,156., Data from Content Explorer. Get the week's' best marketing content. Leave this field empty if you're' human.: Tim is the CMO at Ahrefs. But most importantly hes the biggest fanboy and the truest evangelist of the company. Short-tail Keywords: Whats the Difference? Long-tail keywords are not so popular among searchers but very popular among SEOs. Here's' how to make sense of it all. The 5 Best Long-tail Keyword Generator Tools. Learn how to use keyword tools to find long-tail keywords that are actually worth targeting. Branded Search vs. Non-Branded Search: Whats the Difference? SEO isn't' always about attracting strangers to a site. Some look specifically for certain brands/products. Here's' how to prepare for that. Keyword Search Volume: 5 Things You Need to Know to Avoid SEO Mistakes. Search volume is frequently used in SEO. But taking it at face value can lead to poor marketing decisions. 4 Ways to Find Untapped Keyword Ideas With Great Traffic Potential.
Back to basics: What does 'long-tail' keyword really mean?
The Long Tail concept first gained notoriety when it was introduced to the masses by Chris Anderson, author of The Long Tail: Why the future of business is selling less of more. Its a common SEO practice to target keyword phrases with more words because theyre typically easier to rank for and bring targeted traffic with specific intentions. Keyword phrases with fewer words generally are more competitive and the intent is splintered. You probably think thats why theyre long-tailed because they have more words in the phrase. Typically phrases that have lower search volume tend to have more words. As a result, this definition became skewed over time, and people began correlating long-tail with the number of words used in the phrase rather than the search volume. Lets look closer at the search demand curve. According to the Search Demand Curve, illustrated below, 70 percent of all searches performed online consist of long-tail keywords. That means popular search terms that most businesses mistakenly focus on, only account for approximately 30 percent of total web searches.
What are Long Tail Keywords? And How to Find Them.
Keyword Research Strategies. Long Tail Keywords. SEO Marketing Hub 2.0. Keyword Research Strategies. Long Tail Keywords. Content Optimization Strategies. Long Tail Keywords. What Are Long Tail Keywords? Long tail keywords are search terms with relatively low search volume and competition levels.
Long-tail keywords: why they deserve your focus! Yoast.
Remember: always link from the tail to your head! That way, you show Google what your site structure looks like and which of your pages is most important. Make sure your most amazing pages rank high in Google! Read more about how to do this in our post on internal linking for SEO. Why focus on long-tail keywords? Its much easier to rank for long-tail keywords than for more common keywords because fewer websites compete for high rankings in the result pages of Google. The longer and more specific your search terms are, the easier it is to rank for the term. Because of the vastness of the internet, it is easier to find your audience for your particular niche. Focusing on a group of long-tail keywords can result in a great deal of traffic altogether. Another benefit of focusing on long-tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product. Lets say Im looking for a new board game to have some family fun with my kids.

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