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long tail search queries |
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What are Long Tail Keywords?
Heres how the long tail relates to search engines. Below the, number of words per search is graphed on the x-axis and the volume of searches is graphed on the y-axis. Conductingkeyword research to find long tail keywords around a specific niche can be a fruitful marketing tactic, specifically in advertising and SEO. Long tail keywords are more specific, so searchers are more likely to know what they are looking for and therefore more likely to buy something. In online advertising, longer search phrases are also less competitive. In other words, more advertisers are bidding to place ads on the most popular search engine result pages. This is also true when it comes to organic SEO efforts, with less competition for these queries, it can be easier to get rankings than for shorter, more popular searches. Pinning advertising to long tail keywords can be a better return on investment. You can seebetter results from bidding on many long tail keywords rather than wasting your budget on one or two highly competitive phrases. Long Tail KeywordResources. How to Discover Keyword Opportunities. Keyword Research Guide. Google AdWords Keyword Planner. Long Tail Keyword Experts. longer, specific keywords. longtail search phrases.
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| long tail search queries |
Top 12 Tools For Finding Long-Tail Keywords in 2022.
It displays these results alongside competitor data for comparison, and you can add additional parameters to get more relevant suggestions. SECockpit offers agency-level subscription plans. Keywords Everywhere is a browser extension available for Chrome and Firefox, making it one of the most convenient long-tail keyword tools on this list. Keywords Everywhere adds widgets to Google SERPs that display related keywords and People" also search for" keywords. It includes data for monthly search volume, CPC, and competition. If you need to find the most popular keywords right now or in the past, look no further than Google Trends. With Google Trends, you can find out if interest in a particular keyword is growing or declining and stack two keywords up against each other to see how their popularity compares. You can also filter interest according to regions and subregions, which is useful when you're' targeting a specific geographic area. This is an incredibly simple and, as a result, limited tool from Google that is completely free to use.
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| keyboost.co.uk |
Long-Tail Keywords: What They Really Are How to Use Them.
Understanding keyword hierarchy. Googles Search algorithm stopped matching keywords long ago. Now, it analyzes topics and entities among many other factors. So an effective way to rank on the first page of Google is to build your content marketing strategy around topic clusters. Topic clusters are groups of related keywords organized into a hierarchy of blog posts, content clusters, and categories. Topic clusters are critical to digital marketing because they help you reach your target audience at each stage of the funnel. They also support your SEO strategy by amplifying your websites topical authority and boosting your right to rank. Heres how all the pieces fit together from the top down. Categories are very broad, high-level themes. Topic clusters are groups of topics within a category. Head terms are blog posts that address a specific subtopic within a cluster. Long-tail keywords are related keywords that support a head term. The graphic below illustrates how long-tail searches usually fit into the topic cluster framework. SEO benefits of long-tail keywords. Even though searchers rarely use specific long-tail keywords, they can still play a role in your SEO strategy. Individually, low volume keyword variations dont drive much traffic.
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What are Long Tail Keywords? And How to Find Them.
For example, the keyword how to get more YouTube subscribers only gets around 3k monthly searches. Even if my post got 100 of the clicks from people searching for that term which is impossible, that post would only increase my traffic by 3k visitors per month MAX. And in reality, I probably only get 500-700 clicks per month from that keyword. So to make this approach worthwhile, Id need to bang out dozens or even hundreds of articles optimized around long tail terms. Option 2: Sprinkle Long Tail Keywords Into Your Content. Your other option is to optimize your page around a short tail or Medium tail keyword. Then, incorporate long tail keywords into your content. For example, I recently published this list of my favorite free SEO tools. Obviously, I used on-page SEO to optimize my page around my main keyword: free SEO tools. But I also sprinkled in long tail keyword phrases into my content.
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The Long Tail And Why Your SEO Keyword Strategy Is Wrong.
When you factor in the high cost of ranking well for a generic term like law firm, and the relative ease of ranking well for a long tail phrase, it makes good sense for most businesses to focus on long tail search terms.
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Long-Tail Keywords Defined: Why They're' Valuable - Portent.
I have been optimizing websites for many years and have used long tail keywords all of this time with great success. by using a long tail keyword it is more likely that a searcher will find the product they want sooner, therefore they are more likely to buy EG using Sock as a keywords is very competitive and not overly helpful in directing to the right sock- using just 2 words sports socks will bring better results and more sales - after all if a searcher enters sports socks into google there is a strong likely hood they will be looking to buy some sports socks. January 30, 2011 at 2:26: pm. This post helped me a lot and Ill keep it in my loop. April 29, 2012 at 11:38: am. Thanks for making it nice and clear, I actually sell socks so its very relevant to me lol. Leave a Reply Cancel reply. Your email address will not be published. Required fields are marked. Small Business Solutions. Digital Marketing Guides. Working at Portent. Back to top level of menu. Digital Marketing Services. Small Business Solutions. Digital Marketing Guides. PPC Advertising Explained.
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Long-Tail Keywords: What They Are How to Use Them WordStream.
The phrase long tail is a visual metaphor for the shape of a distribution graph. Say we were to create a graph of web-wide keyword popularity, a few words and phrases Facebook, sex, Justin Bieber would rack up an enormous number of searches. But heres the surprising part: those keyword search terms, the head of the dragon, in reality account for a surprisingly small percentage of all searches, about ten to fifteen percent, depending on how you measure. Another fifteen to twenty percent of searches come from mid-length keywords, meaning that roughly seventy percent of page views are the direct result of - thats right - long-tailed keywords.
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Back to basics: What does 'long-tail' keyword really mean?
Where it all began. The Long Tail concept first gained notoriety when it was introduced to the masses by Chris Anderson, author of The Long Tail: Why the future of business is selling less of more. Its a common SEO practice to target keyword phrases with more words because theyre typically easier to rank for and bring targeted traffic with specific intentions. Keyword phrases with fewer words generally are more competitive and the intent is splintered. You probably think thats why theyre long-tailed because they have more words in the phrase. Typically phrases that have lower search volume tend to have more words. As a result, this definition became skewed over time, and people began correlating long-tail with the number of words used in the phrase rather than the search volume. Lets look closer at the search demand curve. According to the Search Demand Curve, illustrated below, 70 percent of all searches performed online consist of long-tail keywords. That means popular search terms that most businesses mistakenly focus on, only account for approximately 30 percent of total web searches.
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Longtail Keywords: How-To, Strategies, Tips.
Longtail keywords are long, specific queries letting search engines know not just what words searchers want to know about but why they want to know them. For example, longtail keywords is a keyword; what are longtail keywords? is a longtail keyword. When you run your keyword research, its easy to be attracted to the short tail or head keywords. These are the keywords like SEO or keywords, and theyre likely to have a high search volume, attracting the attention of many marketers. Where theres search volume, theres lots of competition. Longtail keywords with slightly less volume tend to be a little easier to rank for. Why Should You Integrate Longtail Keywords in Your Blog Posts? What do you want from your content marketing? The first thing is probably traffic, and after that, you want conversions.
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Short-Tail vs Long-Tail Keywords - LCN.com.
How do you come up with long-tail keywords for your website? Have you had great success with targeting the short-tail instead? Wed love to know! 8 thoughts on Short-Tail vs Long-Tail Keywords. Maria Davies says.: January 9, 2015 at 9:04: am. From my experience long-tail keywords are much easier to rank for and bring much more targeted audience. Would strongly recommend this free tool to get long-tail keywords from Google Autocomplete in bulk http://keywordtool.io.: January 26, 2015 at 3:03: pm. keywordtool.io would be just great for longtail keywords which is believed to rank higher. Another tool to experiment on is http://sg.serpstat.com: - the questions only option might interest you. Shiva Teja says.: July 27, 2015 at 5:08: pm. Hello Barry, its kinda obvious that by using long tail keywords, we get more CTR, less bounce rate etc. But its quiet difficult to create relevant ads for each individual long tail keyword, as their number is huge. I had compiled more points regarding long tail keywords with respect to 8 ROI metrics in my latest blog. let me know what you think. Pingback: Niche Marketing: Discover Your Perfect Business Niche - LCN.com.
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Long-Tail Keywords: What They Are How to Find Them.
What Are Long-Tail Keywords? Long-tail keywords are highly specific search queries that tend to have relatively low search volumes. Although users search for them less often, long-tail keywords make up a large percentage of overall searches when added together. The phrase long tail was originally used to describe the phenomenon that niche products on sites like Amazon tended to account for more total sales than the top bestsellers. As it turns out, the same thing occurs with keywords that people type into search engines. In fact, the term long tail refers to the tail at the end of a curve. As you can see in the chart above, each individual long-tail keyword has a relatively low search volume especially when compared to head terms.
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Long Tail Keyword Example Guide BrightEdge.
Long tail keyword example. Depending on the topics your site creates content around and how many pages you have, you will want to collect a pretty large relevant list of long tail keywords that you can use throughout your site. It's' not realistic, or SEO-healthy, for you to optimize your site for the same keywords on every page, therefore you'll' need a running list of great keywords. If you're' a local brand looking for local foot traffic, adding near" me" to your long tail keywords is a good practice. For example, long tail keywords including organic" coffee shops near me" or buy" Guiana chestnut plant near me" are both good examples of when a user is at the final stages of their buyer journey searching via long tail queries.
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