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long-tail keywords |
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Why You Should Use Long Tail Keywords for SEO - Spiralytics.
However, there will be other relevant phrases that you can target effectively here. These longer tail keywords may have lower search volume but rest assured that search intent will be clearer. Why Makes Long-Tail Keywords Valuable? Long-tail keywords are much easier to rank than short-tail keywords because of the relatively low competition. They also account for 70 of all web searches, so if youre not focusing on them in your strategy, youre missing out on massive opportunities to drive quality traffic. Better conversion rate. Long-tail keywords have better conversion rates because people who use them know more about what they want. For example, when a person searches for kids sneakers online, that person is more likely to purchase immediately as opposed to a person who searches for kids sneakers. Increases the chance of your content being seen. Whenever someone searches for a long-tail keyword, the results of modern Google searches are far more personalized according to their location, age, sex, interests, etc. That means two users entering the same search term may see different results. Long tail keywords can help optimize your website for different categories of searchers because theyre more specific.
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Long-Tail Keywords: What They Are How to Find Them.
What Are Long-Tail Keywords? Long-tail keywords are highly specific search queries that tend to have relatively low search volumes. Although users search for them less often, long-tail keywords make up a large percentage of overall searches when added together. The phrase long tail was originally used to describe the phenomenon that niche products on sites like Amazon tended to account for more total sales than the top bestsellers. As it turns out, the same thing occurs with keywords that people type into search engines. In fact, the term long tail refers to the tail at the end of a curve. As you can see in the chart above, each individual long-tail keyword has a relatively low search volume especially when compared to head terms. But in aggregate, they actually make up the vast majority of all searches performed on Google. Long-Tail Keyword Examples. Lets quickly take a look at examples of words that dont qualify as long-tail keywords. Here are examples of very broad head terms that arent long-tail keywords.: See how these terms are short and not very specific?
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Long-tail Keywords: What They Are and How to Get Search Traffic From Them.
Supporting long-tail keywords. Let me explain it with an example. Best healthy treats for dogs is definitely a long-tail keyword because it gets just 100 searches per month.: But there are a few other search queries that mean the same thing while having a much bigger search volume.: If you search for each of them in Google, youll discover the same pages are ranking at the top for each of these keywords. Google is smart enough to understand that different people phrase their searches differently while they look for the exact same thing. Therefore, it ranks the same set of pages for all these keyword variations. This means if your page starts ranking for a popular search query like healthy dog treats 6.8k searches, it will automatically rank for all the querys long-tail variations. So you dont need to create individual pages for each long-tail variation. Rather, you should target them all with a single page. But how do you know if a long-tail keyword youre looking at is a part of a broader topic or not? Well, here at Ahrefs, we have developed a unique feature just for that.
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Short-Tail vs Long-Tail Keywords - LCN.com.
but youll have to play the long game. The quickest returns can often be found in the form of long-tail terms which drive the most valuable traffic to your website. How to Find the Best Long-Tail Keywords. Now that you knowhow long-tail keywords can benefit your search engine marketing campaign, youll need to find the best ones to suit your online marketing campaign. While GoogleAdwordsKeyword Planner is a great place to start, it is certainly not the only resource that you should be using to conduct your keyword research. In fact, a great place to start looking is your ownwebsite. Because your website is likely to contain lots of copy highly relevant toyour business, you can get excellent keyword ideas just from reviewing your content and coming up with a list of short phrases of around three to five words.
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The Best Long Tail Keyword Planner Tool Long Tail Pro.
Skip to content. Discover Long Tail Pro Keywords in Minutesto rank your site high in Google Search Results. Long Tail Pro helps you easily find less competitive keywords that can get tons of high converting traffic, regardless of your niche. The most trusted SEO Tool for. Schedule Live Demo. How it Works? Less Competitive Keywords. Update your ranking for each keyword. Determine Keyword Profitability with Rank Value. Reflect the most effective method in Google Organic Listings. Become a Longtail Pro Expert. Audit your website for broken links and content. Determine Keyword Profitability with Rank Value. Audit your website for broken links and content. The five tools inside LongTailPro will make sure every step of your SEO is taken care of. Find keywords that meet your preferences using Filters based on your average CPC bid, search volume, rank value and many more. LongTailPros custom Average Keyword Competitiveness metric, allows you to calculate the viability of keyword ideas for your brand on a scale of 0 to 100. Say goodbye to never-ending spreadsheets and simplify your keyword selection process using LongTailPros simple to use Keyword analysis tool!
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Back to basics: What does 'long-tail' keyword really mean?
Where it all began. The Long Tail concept first gained notoriety when it was introduced to the masses by Chris Anderson, author of The Long Tail: Why the future of business is selling less of more. Its a common SEO practice to target keyword phrases with more words because theyre typically easier to rank for and bring targeted traffic with specific intentions. Keyword phrases with fewer words generally are more competitive and the intent is splintered. You probably think thats why theyre long-tailed because they have more words in the phrase. Typically phrases that have lower search volume tend to have more words. As a result, this definition became skewed over time, and people began correlating long-tail with the number of words used in the phrase rather than the search volume. Lets look closer at the search demand curve. According to the Search Demand Curve, illustrated below, 70 percent of all searches performed online consist of long-tail keywords. That means popular search terms that most businesses mistakenly focus on, only account for approximately 30 percent of total web searches.
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Identify Long-Tail Keywords - Help Hub - Moz. Moz logo. Menu open. Menu close. Search. Moz logo.
With these simple steps you can discover, track, and optimize your content for long-tail keywords. You may also want to segment your long-tail keywords using keyword labels so you can see how you're' performing over time. What are Keywords? Diving for Pearls: A Guide to Long Tail Keywords - Next Level.
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Long-tail keywords: why they deserve your focus! Yoast.
A long-tail keyword strategy can really help you out when theres a lot of competition in your market. Or a lot of competition for the main keywords you want to rank for. That being said, most companies or blogs can benefit from this strategy as it helps you attract visitors with a very specific search intent. Here, Ill explain what long-tail keywords are and how an understanding of your mission and product can help you set up a long-tail keyword strategy. What are long-tail keywords? Long-tail keywords are more specific and less common than other keywords. They focus more on a niche. The term long-tail keyword comes from the book The Long Tail by Chris Anderson see aside. In this book, Chris Anderson shows that theres a market for virtually any product. And although this market is really, really small in some cases, the vastness of the internet makes your niche product or blog post profitable nonetheless. One head theme. Most blogs have one main topic - this is called the head term, or main keyword. For example, mom blogs are usually about family life and food blogs are about eating, restaurants, or recipes.
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What Are Long Tail Keywords and How to Find Them.
What Are Long Tail Keywords and How to Find Them. This post was last updated on February 27, 2021. When you create a website, you'll' want to take advantage of SEO to target popular keywords with a higher search volume. Indeed, a bigger volume can mean more impressions and more visitors entering your site and hopefully making a purchase, or sending an inquiry email. Makes sense, right? However do you ever stop and think about what type of traffic youre actually attracting when youre using a broad keyword?
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How to Integrate Long-Tail Keywords in Your Blog Posts?
What are Long-Tail Keywords? Simply put, long-tail keywords are more targeted search phrases with 3 or more words. A long-tail keyword contains the more generic head keyword, but it also contains a few extra words that make it more targeted to a specific group of audience.
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What are Long Tail Keywords? And How to Find Them.
Youve probably seen Google Autocomplete in action before. And its probably my favorite way to find long tails. Because the suggestions that you get come straight from Google. To use Google Autocomplete for keyword research, you can JUST enter a keyword.: You can type in a keyword plus a letter.: The only problem with this approach is that typing in keyword a, keyword b etc. is a GIANT pain. Fortunately, long tail keyword generators like Ubersuggest and keywordtool.io both scrape Google Autocomplete data for you. They both work pretty much the same way. Just enter a seed keyword and click search.: And the tool will spit out hundreds of suggestions.: Soovle is a free tool that collects keyword suggestions from Amazon, Wikipedia, Ask.com, and YouTube. Which means you can uncover untapped terms that are SUPER hard to find with any other keyword tool. Not to mention that the fact that you get keyword ideas from sites that your competition probably overlooks. With that, heres how to use it.: First, head over to Soovle and enter a broad keyword into the search field. For example, if you were looking for coffee-related keywords, you could use the keyword coffee.:
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What Are Long-Tail Keywords, Why They Matter and How to Use Them.
Long-tail keywords have several characteristics. They typically consist of 3-5 words, have a low search volume, low level of competition, and a high conversion rate. The search query plumber Houston is the opposite of that. Something that would be a long-tail keyword for plumbing in Houston is cheap plumbers houston sunset boulevard. But local SEO isnt that simple in the US because of the high level of online competition and the general scale. Some neighborhoods will have a lot of searches while others may not get as much. Itd be great if youd specify your question, Will. Diana Mexes says.: May 6, 2020 at 9:01: am. question: do i have to use the same long tail keywords throughout my posts? if yes, is there a keyword density i have to maintain? Andrew Zarudnyi says.: May 6, 2020 at 9:20: am. Glad you asked this, Diana! You dont have to worry about keyword density or anything like that. Just focus on writing really good content for human readers and search engines will appreciate this.
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