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long tail keywords and seo |
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long tail keywords and seo
Lets take an example - car repair. If you search this term on Google, youll find organic results and results underneath a Google Map of your local area, which will look something like below-. These are local results, meaning theyll be different for different locations. People searching for your business-related services nearby your business location will be able to find you easily via Local Results. And heres the glad thing about local searches-. Another great thing is competition is also low in the case of local SEO as youre competing with few businesses around you. Local results get displayed when you set up a Google My Business GMB account for your website and it takes less than an hour to do that. So, the chances are youll find your customers arriving at your business doorstep very soon after you set up your GMB account. Your consultancy should present you progress report regularly. A good SEO consultant will be keen enough to present the progress report of your website regularly. But as SEO takes time, so youve to give some time to see visible results. After 3 months, youll definitely start seeing the results, especially for the low competition keywords.
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Long-Tail Keywords: How to Find and Use Them for SEO.
Of course, the length of the search phrase is just a rule of thumb. In reality, long-tail keywords are named this way not because they are long, but because they come from the long tail of the search volume curve.: The short tail consists of a small number of keywords with a high search volume. The long tail consists of a large number of keywords with a low search volume. And although long-tail keywords tend to be longer, and short-tail keywords tend to be shorter, the true distinction is search volume and not keyword length. How common are long-tail keywords? We've' analyzed 24 million keywords from our database to learn more about the role of long-tail keywords in search. The first thing weve looked at was keyword diversity. Turns out, one- and two-word queries comprise only a quarter of our database, while the majority of our database consists of three-, four-, and five-word queries.:
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Short-Tail vs Long-Tail Keywords - LCN.com.
For example, typing 'SEO' into Google will yield many millions of results, and the term has hundreds of thousands of monthly global searches. Needless to say, getting your website listed in the first search engine results page SERP for that term will be almost impossible. By comparison, targeting a long-tail keyword that is more specific to your particular business will be far less competitive, and the traffic generated is more likely to lead to conversions. For example, targeting 'Beginners' guide to on-page SEO is far more specific. Not only is it easier to rank highly with long-tail keywords, but users who visit your website via long-tail terms are also more likely to buy!
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Identify Long-Tail Keywords - Help Hub - Moz. Moz logo. Menu open. Menu close. Search. Moz logo.
With these simple steps you can discover, track, and optimize your content for long-tail keywords. You may also want to segment your long-tail keywords using keyword labels so you can see how you're' performing over time. What are Keywords? Diving for Pearls: A Guide to Long Tail Keywords - Next Level. Add Keyword Labels. Was this article helpful? It was what I needed. It wasnt really what I was looking for. No, it wasnt helpful at all. Thanks for the feedback. Contact the Help Team if you have a specific question. Thanks for the feedback. Thanks for the feedback. 2021 - 2022 SEOMoz, Inc, a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
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Long-tail keywords: why they deserve your focus! Yoast.
Digital marketing user journey. B2B digital marketing services. Wedding flower arrangements. Matching wedding and bridesmaid dresses. Wedding stationery supplies. Link from the tail to the head! If you optimize your blog post for different long-tail variants, you should link from these blog posts to your more 'head' category pages and from these category pages to your most awesome pages: your cornerstone content. Remember: always link from the tail to your head! That way, you show Google what your site structure looks like and which of your pages is most important. Make sure your most amazing pages rank high in Google! Read more about how to do this in our post on internal linking for SEO. Why focus on long-tail keywords? Its much easier to rank for long-tail keywords than for more common keywords because fewer websites compete for high rankings in the result pages of Google. The longer and more specific your search terms are, the easier it is to rank for the term. Because of the vastness of the internet, it is easier to find your audience for your particular niche. Focusing on a group of long-tail keywords can result in a great deal of traffic altogether.
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What Are Long Tail Keywords and How to Find Them.
Its important to place the keyword in a few strategic places such as.: SEO title: This may take up the whole SEO title as you are limited to 60 characters. But if youve got some space left you can add adjectives to make it even more clickable. For example: 10 Effective Ways to Promote Your Website for Free. SEO description: Ensure that people know exactly what your page is about by including your long tail keyword here too. URL: The essence of long tail keywords should appear in your URL. However, you should remove unnecessary prepositions. In the text: Your long tail keyword should appear in the first paragraph of your text, and variations thereof should appear at least two or three times in your content. Now that weve gone over that checklist, lets see what kind of content can be created with these long tail keywords that will add value to your website. Creating a free blog is the most natural way of subtly using long tail keywords to your advantage, and will become the home of the majority of those detailed terms and phrases.
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How to Integrate Long-Tail Keywords in Your Blog Posts?
So how do you make a dent in the SEO universe? How do you stand out from the rest of the crowd? More importantly, how do you - despite the tough competition- manage to attract targeted search engine traffic and increase the conversion rate? The answer is Long-Tail Keywords. In this post, we are going to discuss the basics of long-tail keywords, their various benefits, and how you can integrate the right long-tail keywords in your blog posts. So lets start from scratch. What are Long-Tail Keywords? Simply put, long-tail keywords are more targeted search phrases with 3 or more words. A long-tail keyword contains the more generic head keyword, but it also contains a few extra words that make it more targeted to a specific group of audience. For example, shoes is a very generic head keyword. It may have a lot of searches, but it isnt targeted. On the other hand, best running shoes for men is a long-tail keyword that is catering to a very specific group of audiences, i.e. men looking for the best running shoes. The Benefits of Long-Tail Keywords. There are plenty of benefits of targeting long-tail keywords.
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Long-Tail Keywords: What They Really Are How to Use Them.
Understanding keyword hierarchy. Googles Search algorithm stopped matching keywords long ago. Now, it analyzes topics and entities among many other factors. So an effective way to rank on the first page of Google is to build your content marketing strategy around topic clusters. Topic clusters are groups of related keywords organized into a hierarchy of blog posts, content clusters, and categories. Topic clusters are critical to digital marketing because they help you reach your target audience at each stage of the funnel. They also support your SEO strategy by amplifying your websites topical authority and boosting your right to rank. Heres how all the pieces fit together from the top down. Categories are very broad, high-level themes. Topic clusters are groups of topics within a category. Head terms are blog posts that address a specific subtopic within a cluster. Long-tail keywords are related keywords that support a head term. The graphic below illustrates how long-tail searches usually fit into the topic cluster framework. SEO benefits of long-tail keywords. Even though searchers rarely use specific long-tail keywords, they can still play a role in your SEO strategy. Individually, low volume keyword variations dont drive much traffic.
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Why You Should Use Long Tail Keywords for SEO - Spiralytics.
With the growing competition around core keywords that every SEO practitioner wants to target, there seems to be a need to come up with more creative solutions to stay on top of your game. Long-tail keywords have been used by experts offering SEO services for a while now, and it still works. If used correctly, it can be a compelling way to take advantage of high-intent search traffic. What are Long Tail Keywords? Long-tail keywords are keyword phrases that are three or more words long and very specific as they are more focused on a niche. For example, if you sell kids sneakers, your primary keyword would be kids sneakers. However, there will be other relevant phrases that you can target effectively here. These longer tail keywords may have lower search volume but rest assured that search intent will be clearer. Why Makes Long-Tail Keywords Valuable? Long-tail keywords are much easier to rank than short-tail keywords because of the relatively low competition. They also account for 70 of all web searches, so if youre not focusing on them in your strategy, youre missing out on massive opportunities to drive quality traffic.
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What Are Long-Tail Keywords, Why They Matter and How to Use Them.
But local SEO isnt that simple in the US because of the high level of online competition and the general scale. Some neighborhoods will have a lot of searches while others may not get as much. Itd be great if youd specify your question, Will. Diana Mexes says.: May 6, 2020 at 9:01: am. question: do i have to use the same long tail keywords throughout my posts?
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What are Long Tail Keywords?
Heres how the long tail relates to search engines. Below the, number of words per search is graphed on the x-axis and the volume of searches is graphed on the y-axis. Conductingkeyword research to find long tail keywords around a specific niche can be a fruitful marketing tactic, specifically in advertising and SEO. Long tail keywords are more specific, so searchers are more likely to know what they are looking for and therefore more likely to buy something. In online advertising, longer search phrases are also less competitive. In other words, more advertisers are bidding to place ads on the most popular search engine result pages. This is also true when it comes to organic SEO efforts, with less competition for these queries, it can be easier to get rankings than for shorter, more popular searches. Pinning advertising to long tail keywords can be a better return on investment. You can seebetter results from bidding on many long tail keywords rather than wasting your budget on one or two highly competitive phrases. Long Tail KeywordResources. How to Discover Keyword Opportunities.
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Long-Tail Keywords: What They Are How to Find Them.
What Are Long-Tail Keywords? Long-tail keywords are highly specific search queries that tend to have relatively low search volumes. Although users search for them less often, long-tail keywords make up a large percentage of overall searches when added together. The phrase long tail was originally used to describe the phenomenon that niche products on sites like Amazon tended to account for more total sales than the top bestsellers. As it turns out, the same thing occurs with keywords that people type into search engines. In fact, the term long tail refers to the tail at the end of a curve. As you can see in the chart above, each individual long-tail keyword has a relatively low search volume especially when compared to head terms. But in aggregate, they actually make up the vast majority of all searches performed on Google. Long-Tail Keyword Examples. Lets quickly take a look at examples of words that dont qualify as long-tail keywords. Here are examples of very broad head terms that arent long-tail keywords.: See how these terms are short and not very specific?
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Long-tail Keywords: What They Are and How to Get Search Traffic From Them.
There are LOTS of them. Yes, each individual long-tail keyword wont open floodgates of traffic to your website. But as you address more and more of them, the search traffic will eventually compound to something pretty substantial. And since there are lots of long-tail keywords in pretty much every industry, youre unlikely to suffer from a shortage of them. Back to my example of best website builder for __ keywords. A search in Ahrefs Keywords Explorer returns over a thousand of them.: How to find long-tail keywords. Theres a number of methods you can use to find long-tail keywords. Some are more tedious than others, some are a tad unconventional, and some are just plain incorrect. Lets start with an incorrect one. Use Google Autosuggest NOT. Some SEO experts advise you to source long-tail keywords from Google Autosuggest by entering your target keyword followed by different letters of the alphabet. Well, Google Autosuggest is a feature designed to give you quick access to popular search queries.
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