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long tail examples
Long Tail Keyword Example Guide BrightEdge.
This has become particularly prevalent with people using voice search more often. People now generally enter queries into Google using the same types of phrasing as they do when they are speaking with a friend. This is called natural language. Using long tail keywords, therefore, makes your content more likely to draw these users into your website and begin the process of the buyers journey. Long tail keywords being comprised of a few words makes them much more specific. This means that both users and site owners generally receive better results. Brands receive traffic that is more closely aligned with their content, which will improve their ability to effectively bring new customers into the sales cycle. Customers also receive content that is more closely aligned with their objective, making them happier. The specificity of long tail keywords also means that there is less competition for each keyword phrase. Brands can better customize their specific keywords for what they provide users. Long tail keyword example. Depending on the topics your site creates content around and how many pages you have, you will want to collect a pretty large relevant list of long tail keywords that you can use throughout your site.
Long-Tail Keywords: What They Are How to Use Them WordStream.
Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide. Think about it: if you google the word sofa a very broad keyword sometimes referred to as a head term what are the chances youre going to end up clicking through to a sale? But if you google elm wood veneer day-bed you know exactly what youre looking for and youre probably prepared to pay for it then and there. Obviously, youre going to draw less traffic with a long-tail keyword than you would with a more common one, but the traffic you do draw will be better: more focused, more committed, and more desirous of your services. The 80/20 rule in long-tail keywords. The phrase long tail is a visual metaphor for the shape of a distribution graph. Say we were to create a graph of web-wide keyword popularity, a few words and phrases Facebook, sex, Justin Bieber would rack up an enormous number of searches.
long tail examples
Short-Tail vs Long-Tail Keywords -
Wed love to know! 8 thoughts on Short-Tail vs Long-Tail Keywords. Maria Davies says.: January 9, 2015 at 9:04: am. From my experience long-tail keywords are much easier to rank for and bring much more targeted audience. Would strongly recommend this free tool to get long-tail keywords from Google Autocomplete in bulk January 26, 2015 at 3:03: pm. would be just great for longtail keywords which is believed to rank higher. Another tool to experiment on is - the questions only option might interest you. Shiva Teja says.: July 27, 2015 at 5:08: pm. Hello Barry, its kinda obvious that by using long tail keywords, we get more CTR, less bounce rate etc. But its quiet difficult to create relevant ads for each individual long tail keyword, as their number is huge. I had compiled more points regarding long tail keywords with respect to 8 ROI metrics in my latest blog. let me know what you think. Pingback: Niche Marketing: Discover Your Perfect Business Niche -
How to Use Long Tail and Niche Marketing for Personal Branding by Kaitlin Zhang Medium.
Despite the fact that the head region of the graph shows a huge number of sales, when you consider the overall sales of long tail items, they outperform the sales of the popular items the head by a huge margin.
Long-tail keywords: why they deserve your focus! Yoast.
Examples of long tail keywords. As you can see in the examples below, a long-tail keyword doesnt need to have a specific length, and it doesnt need to include your head keyword. That being said, long-tail keywords often contain around 3 - 5 words, and in many cases they do include the head keyword too. Head keyword Long tail keywords. Nike Air Max One. Nike sustainability policy. vintage Nike shoes. How digital marketing works. Digital marketing user journey. B2B digital marketing services. Wedding flower arrangements. Matching wedding and bridesmaid dresses. Wedding stationery supplies. Link from the tail to the head! If you optimize your blog post for different long-tail variants, you should link from these blog posts to your more 'head' category pages and from these category pages to your most awesome pages: your cornerstone content. Remember: always link from the tail to your head! That way, you show Google what your site structure looks like and which of your pages is most important. Make sure your most amazing pages rank high in Google! Read more about how to do this in our post on internal linking for SEO. Why focus on long-tail keywords?
Short Tail vs Long Tail Keywords - Which Should You Use? SEO.
From the long tail examples above you know customers are searching for a specific brand and type of trainer. If your website is optimised for this phrase and is found on Google, your visitor will land on the exact page they were searching for and will more likely buy from you. Compare this to a short tail keyword search. The visitor would land on a page optimised for trainers. This could be any brand or type of trainer, making the search less effective and a lower conversion rate. High intent to purchase. High conversion rate. Low search volume. Short Tail vs Long Tail Keywords.
What is long tail marketing?
Definition of long tail marketing.: Long tail marketing refers to the strategy of targeting a large number of niche markets with a product or service. Its mainly used by businesses that are dominated by a huge market leader. Facing a battle to grow, a company can shift their focus to multiple niche markets that have less demand. That might sound counterintuitive, since those low demand markets wont be as lucrative individually, but they might be when their total reach is combined. For example - most of us have shopped on Amazon, and you will have been recommended products. Thats long tail marketing. You may have been recommended products that are a little tenuous and have no real relation to anything youve bought, but, nevertheless its an example of Amazon attacking multiple niches. Definition courtesy of Splash Copywriters. All marketing content.
What Is Long Tail In Marketing? Long Tail Theory Explained Feedough.
Long Tail Examples Applications. From e-commerce to entertainment platforms, the application of the long tail strategy isnt limited to any single niche. The long tail strategy works perfectly for eCommerce marketplaces like Amazon which makes 57 of its books sales from long-tail searches.
Long-Tail Keywords: What They Really Are How to Use Them.
However, I ignore the last step because I want to see all search terms ranking on the first two pages, not just the low-volume queries. We want to maximize traffic, so it doesnt make sense to ignore terms in the sweet spot of low difficulty and higher volume. On-Page SEO: Big Guide to On-Site Optimization 2022. How to Create an Exceptional SEO Strategy in 2022 23 Steps. Keyword Research for SEO Managers: A High-Level Guide. How to use long-tail keywords. Ill be completely honest, I rarely use true long-tail keywords in SEO. In most cases, theyre just variations of more popular keywords. That means you cant create separate pieces of content to target each one. Furthermore, theres usually a better, more popular version thats easier to use in your copy. Most importantly, its impossible to optimize a single piece of content for thousands of long-tail variations - and you dont have to. Google understands alternative phrasing very well. Instead, I prefer to optimize pages for phrases within the chunky middle of the keyword graph. These are more specific and less competitive than the main keyword, but theyre still easy to optimize for.
What are Long Tail Keywords? And How to Find Them.
SEO Marketing Hub 2.0. Keyword Research Strategies. Long Tail Keywords. Content Optimization Strategies. Long Tail Keywords. What Are Long Tail Keywords? Long tail keywords are search terms with relatively low search volume and competition levels. Also, long tail terms tend to be longer in length 3 words than most other keyword types. Even though few people search for individual long tail queries, when you add them together, long tails actually make up a large chunk of all Google searches. And thats especially true now that more and more people are using voice search. In fact, one report states that 92 of all keywords get 10 or fewer searches per month. In other words, 92 of all keywords that people type into search engines are long tails. Why are Long Tail Keywords Important For SEO? There are two main reasons that you might want to focus on long tail keywords.: Reason 1: Long tail keywords arent that competitive. When it comes to SEO, long tails are MUCH less competitive than shorter head terms. Which makes them easier to rank for. For example, a short tail keyword like link building has over 6 billion results in Google.:
6 Ways to Use Long Tail Marketing in Your Content Strategy.
According Anderson's' long tail blog, over the course of time if you grow the tail portion of the graph, the" potential aggregate size of the many small markets in goods that don't' individually sell well enough for traditional retail and broadcast distribution may someday rival that of the existing large market in goods that do cross that economic bar" The tagline of his book is aptly termed Why" the Future of Business is Selling Less of More." Long Tail Marketing Examples. Long tail marketing is a strategy that's' typically used by online companies, such as Amazon and Netflix. However, the same theory can be used for content strategy.
Long-tail Keywords: What They Are and How to Get Search Traffic From Them.
There are also keywords five words long or more with hundreds of thousands of monthly searches. So it is not the length of a keyword that makes it a long-tail. Its the search volume of that keyword. What makes long-tail keywords so great? Here are three reasons why you should consider making long-tail keywords an integral part of your SEO strategy. Long-tail keywords are generally a lot less competitive. Lets say youve just launched a blog about cryptocurrencies. There are lots of popular keywords with high search volumes that could potentially drive LOADS of traffic to your blog.: Those keywords are tempting to target. But lets be real. What are the chances that your blog will rank for any of them anytime soon? All of the above keywords have a high Keyword Difficulty KD score. This means itll be incredibly hard to get to the first page of Google for any of them.

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