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long-tail seo example |
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Long Tail Keywords for Etsy Sellers - What You Need to Know - Marmalead.
Now, Alex switched to handmade soap variety packs. Alex is officially pretty far down his search path and is entering much more specific phrases for what hes looking to purchase than what he originally started his search with. Were more alike than we think. Thinking of this example and what your shoppers might be using can be very helpful. Often you will be very similar to your customer in your searching habits. Obviously not always, but more often than you may think. We all have similar shopping behaviors which is why Etsy spends so much time doing testing in different shopper scenarios. Etsy realizes that a majority of shoppers behave very similarly. Something to be aware of is this: the behavior of searching using long tail keywords is being rewarded across the board.
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keyboost.co.uk |
What are Long Tail Keywords? Complete Guide with Examples.
Long-tail keywords Examples. What are the benefits of targeting long tail keywords? How to find long tail keywords. How to use long tail keywords in your content. What Are Long Tail Keywords? Long tail keywords are search queries usually consisting of three or more words that narrow down the focus of the search results and bring up more specific results. Long tail keywords are also often lower difficulty and lower volume. To understand this better, lets also define head keywords. A head keyword is usually a high traffic, high difficulty term that constitutes an entire topic. While theyre searched for often, theyre not always 100 specific to what youre promoting with your content. Long Tail Keywords Examples. I know that beginners to SEO may have trouble understanding what exactly long tail keywords are, so let me demonstrate this with a real example. Lets take the keyword SEO. This is a very popular keyword and according to SEMRUSH it has more than 110,000, exact keyword searches per month. Long Tail Keyword Research Example.
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Long-tail keywords: why they deserve your focus! Yoast.
With the emergence of the internet, possible target audiences became quite large, even if the product is only wanted by a very small percentage of the people. The wideness of the internet makes your niche product profitable and the ranking on long-tail keywords important. Looking for keyphrase suggestions? When youve set a focus keyword in Yoast SEO, you can click on 'Get' related keyphrases and our SEMrush integration will help you find high-performing keyphrases! A long-tail keyword strategy can really help you out when theres a lot of competition in your market. Or a lot of competition for the main keywords you want to rank for. That being said, most companies or blogs can benefit from this strategy as it helps you attract visitors with a very specific search intent. Here, Ill explain what long-tail keywords are and how an understanding of your mission and product can help you set up a long-tail keyword strategy. What are long-tail keywords? Long-tail keywords are more specific and less common than other keywords. They focus more on a niche. The term long-tail keyword comes from the book The Long Tail by Chris Anderson see aside.
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How to Use Long-Tail Keywords to Improve Your WordPress Site's' SEO.
Ultimately, finding strong long-tail keywords isnt any harder than doing the same with shorter keywords. Just remember to stick with phrases that are at least three words long. How to use long-tail keywords effectively. Once you have a long-tail keyword to target, you simply need to incorporate it into your content. The process isnt much different than using short-tail keywords, so if you have some SEO experience you should know what to do. All the same, here is the general process youll want to follow when using long-tail keywords.: Start by finding a keyword and writing content based on it, instead of the other way around. That way, you know you have a built-in audience. Youll also want to choose a different keyword for each major piece of content such as a page or blog post.
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Short-Tail vs Long-Tail Keywords - LCN.com.
For example, typing 'SEO' into Google will yield many millions of results, and the term has hundreds of thousands of monthly global searches. Needless to say, getting your website listed in the first search engine results page SERP for that term will be almost impossible. By comparison, targeting a long-tail keyword that is more specific to your particular business will be far less competitive, and the traffic generated is more likely to lead to conversions. For example, targeting 'Beginners' guide to on-page SEO is far more specific. Not only is it easier to rank highly with long-tail keywords, but users who visit your website via long-tail terms are also more likely to buy!
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Long-Tail Keywords: What They Really Are How to Use Them.
Understanding keyword hierarchy. Googles Search algorithm stopped matching keywords long ago. Now, it analyzes topics and entities among many other factors. So an effective way to rank on the first page of Google is to build your content marketing strategy around topic clusters. Topic clusters are groups of related keywords organized into a hierarchy of blog posts, content clusters, and categories. Topic clusters are critical to digital marketing because they help you reach your target audience at each stage of the funnel. They also support your SEO strategy by amplifying your websites topical authority and boosting your right to rank. Heres how all the pieces fit together from the top down. Categories are very broad, high-level themes. Topic clusters are groups of topics within a category. Head terms are blog posts that address a specific subtopic within a cluster. Long-tail keywords are related keywords that support a head term. The graphic below illustrates how long-tail searches usually fit into the topic cluster framework. SEO benefits of long-tail keywords. Even though searchers rarely use specific long-tail keywords, they can still play a role in your SEO strategy. Individually, low volume keyword variations dont drive much traffic.
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Why You Should Use Long Tail Keywords for SEO - Spiralytics.
With the growing competition around core keywords that every SEO practitioner wants to target, there seems to be a need to come up with more creative solutions to stay on top of your game. Long-tail keywords have been used by experts offering SEO services for a while now, and it still works. If used correctly, it can be a compelling way to take advantage of high-intent search traffic. What are Long Tail Keywords? Long-tail keywords are keyword phrases that are three or more words long and very specific as they are more focused on a niche. For example, if you sell kids sneakers, your primary keyword would be kids sneakers. However, there will be other relevant phrases that you can target effectively here. These longer tail keywords may have lower search volume but rest assured that search intent will be clearer. Why Makes Long-Tail Keywords Valuable? Long-tail keywords are much easier to rank than short-tail keywords because of the relatively low competition. They also account for 70 of all web searches, so if youre not focusing on them in your strategy, youre missing out on massive opportunities to drive quality traffic.
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What Are Long-Tail Keywords, Why They Matter and How to Use Them.
It really depends on how the search engines are understanding the user intent behind the keyword and if that changes when you change the words around. For some phrases it might be fine to deviate from the exact long-tail keyword as they mean the same. A good way to check this is by searching for the phrase and seeing what content is already ranking well for it. If the keyword phrase is in a competitive niche, or the search engines interpret the meaning of the phrases differently when slightly changed around, then you may need to be more precise in your usage. Furthermore, the lions share of websites focus on one big topic, or the head term. For example, even though our blog covers a lot of topics ranging from link-building to SERP optimization and from keyword stuffing to competitive analysis, it still falls under the umbrella of search engine optimization. Ultimately, all of the content we published is linked to SEO in one way or another.
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Longtail Keywords: How-To, Strategies, Tips.
Heres how you can integrate longtail keywords in 2021. What Are Longtail Keywords? Longtail keywords are long, specific queries letting search engines know not just what words searchers want to know about but why they want to know them. For example, longtail keywords is a keyword; what are longtail keywords? is a longtail keyword. When you run your keyword research, its easy to be attracted to the short tail or head keywords. These are the keywords like SEO or keywords, and theyre likely to have a high search volume, attracting the attention of many marketers.
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Long-tail Keywords: What They Are and How to Get Search Traffic From Them.
There are also keywords five words long or more with hundreds of thousands of monthly searches. So it is not the length of a keyword that makes it a long-tail. Its the search volume of that keyword. What makes long-tail keywords so great? Here are three reasons why you should consider making long-tail keywords an integral part of your SEO strategy. Long-tail keywords are generally a lot less competitive. Lets say youve just launched a blog about cryptocurrencies. There are lots of popular keywords with high search volumes that could potentially drive LOADS of traffic to your blog.: Those keywords are tempting to target. But lets be real. What are the chances that your blog will rank for any of them anytime soon? All of the above keywords have a high Keyword Difficulty KD score. This means itll be incredibly hard to get to the first page of Google for any of them. And if your website is brand new, that feat will be plain impossible. Now lets look at some of the less popular search queries for the topic of bitcoin.: As you can see, this time, their KD score is low.
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Long-Tail Keywords: How to Find and Use Them for SEO.
Data from: free backlink checker. Long-tail keywords are the underdog of SEO. No one wants to use them because of low search volumes, but they do pack a powerful punch. With the right approach, long-tail keywords can help you bypass strong competition, win featured snippets, and deliver not just traffic, but actual paying customers. Here is how. What are long-tail keywords? How common are long-tail keywords? Why use long-tail keywords? How to find long-tail keywords? How to optimize your pages for long-tail keywords? What are long-tail keywords? Long-tail keywords are longer search phrases typically, three or more words with highly specific search intent. Because these keywords are more unique, they have lower search volumes. Because these keywords are more targeted, they have higher conversion rates. Short-tail keywords are shorter search phrases under three words with broader search intent. Because these keywords are more generic, they tend to have higher search volumes and lower conversion rates. Of course, the length of the search phrase is just a rule of thumb. In reality, long-tail keywords are named this way not because they are long, but because they come from the long tail of the search volume curve.:
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What are Long Tail Keywords? And How to Find Them.
For example, the keyword how to get more YouTube subscribers only gets around 3k monthly searches. Even if my post got 100 of the clicks from people searching for that term which is impossible, that post would only increase my traffic by 3k visitors per month MAX. And in reality, I probably only get 500-700 clicks per month from that keyword. So to make this approach worthwhile, Id need to bang out dozens or even hundreds of articles optimized around long tail terms. Option 2: Sprinkle Long Tail Keywords Into Your Content. Your other option is to optimize your page around a short tail or Medium tail keyword. Then, incorporate long tail keywords into your content. For example, I recently published this list of my favorite free SEO tools. Obviously, I used on-page SEO to optimize my page around my main keyword: free SEO tools. But I also sprinkled in long tail keyword phrases into my content.
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